Why Visual Marketing Is Effective

In the world of marketing, less is more. A single, well-designed image can have more of an impact than hundreds, if not thousands, of words. At its core, visual marketing focuses on using unique and relevant images. It might seem new, but in reality, visual marketing has been around as long as marketing itself. As a business, investing in visual marketing is invaluable to your overall marketing strategy. Why? It’s one of the most effective marketing methods out there. Interested in learning why visual marketing is effective? Let’s go over its benefits.

What Is Visual Marketing?

Visual marketing uses images, videos, and other pieces of multimedia content to strengthen your brand and communicate with your intended target audience. It offers an alternative to text-based content that might not be effective for communicating some concepts or subjects.

A Picture Is Worth a Thousand Words

The main reason visual marketing is so popular is that visual content, in itself, is amazingly effective. Humans are visual creatures. Our brains process visual content 60,000 times faster than text-based content. Almost all the information transmitted to our brain throughout the day is visual, and most human communication is non-verbal. Studies even indicate that up to half of the population responds far better to visuals than text.

Another reason why visual marketing is effective is that we’re built for visual, not verbal. Despite having the unique ability to communicate verbally, our bodies—and minds—don’t quickly, effectively process text. Visual marketing works because it focuses on what we’re adept at doing—processing and analyzing imagery.

So how does our preference for visual content play out in the business world? The mere act of adding an image and text is enough to increase user engagement. When text pairs with relevant content, people spend more time reading through the text than they typically would. Infographics get more attention and engagement on social media than anything else, but other types of images are just as beneficial for increasing customer engagement. In general, including visual assets in your marketing campaign is a great way to catch customers’ attention and make them remember your brand, product, and advertisements.

With the right techniques, visual marketing can transform your marketing campaign for the better. Blaque Studio’s multimedia and visual marketing services are the best in the business. We offer rendering, animation, visual FX, and other graphic design services that are sure to get your brand noticed.