Different Types of Visual Marketing Strategies
If you’re starting to plan a content marketing campaign, one of the first things you’ll need to know is how to stimulate online growth and encourage customer engagement. Inevitably, your marketing strategy will include text, but it should also have plenty of visual content. Visual content is the best way to make your brand stand out in the modern and digital-based era. Most people are visual learners, and almost all the activity that comes to the brain—90 percent—is visual. Engaging, high-quality visuals encourage interactivity and aid in the memorization process, allowing consumers to remember your brand and products more reliably and in greater depth. There’s a variety of visual content that you can utilize in your marketing strategy, ranging from static images to animated videos. Let’s go over some of the different types of visual marketing strategies.
People have shorter attention spans than they used to. The rise of technology has allowed people to switch between tasks quickly and easily and provided them with thousands of options for accessing fun, engaging content. In short, people don’t tolerate boredom. If they think something is uninteresting, the chances of them engaging with it are slim to none.
If you’re writing long and winding content, consider including a high-quality, contextual image to break it up. To many, big blocks of text are off-putting. Including an image can make the content seem more interesting and bearable. The best type of images to include are ones that are specific to your brand. Stock images might work in a pinch, but they don’t have the same uniqueness and level of quality.
Another one of the different types of visual marketing strategies involves using a wide variety of videos. Videos are a great way to advertise your products or address certain questions in a way that’s quick, engaging, and easy for most consumers to understand. These videos might consist of stitched-together images, filmed and edited content, or animation.
You can use multiple types of videos to enhance your business, including explainer videos, demonstrations, and customer testimonials. Whatever you choose, these videos should represent your brand’s overall style and personality. When you use them well, videos can increase your conversions by making shopping with your brand a fun and convenient experience.
An infographic will simplify complex data and statistics and consolidate them into one easy-to-read visual. It allows you to explain complicated concepts to consumers without the risk of losing or confusing them. It’s much easier to scan through a neat, organized visual than long-winded paragraphs of text, so infographics are much better at holding customer interest and explaining things.
A good infographic should have an impactful layout and design. It should also be easy to navigate and digest. The information included in the infographic needs to be accurate and relevant, backed up by both the visuals and the text. An infographic that contains these qualities is sure to be effective.
Need help planning your visual marketing strategy? Blaque Studio’s multimedia and visual marketing services will help you create compelling and effective content. Contact us today to discuss your next project!