How Graphic Design Relates To Branding

Every brand has its own unique identity, complete with a name, design, and other creative features that help customers identify them with a single glance. A brand identity can’t exist without the visual elements that make it distinguishable from all other brands. Graphic design and branding go hand-in-hand, working together to create a brand’s identity. This guide will describe how graphic design relates to branding and how the two processes work together to create one cohesive brand identity.

What’s the Difference Between Graphic Design and Branding?

While graphic design and branding have their similarities, they also have their differences. In essence, graphic design makes up the skeleton of a good brand identity. The logos, headers, business cards, and website are all essential features of your brand. Without them, you wouldn’t have anything else. Your graphic designer makes sure that all elements of your brand, including the colors, shapes, typography, and logo, are compelling and consistent. The graphic design work is the foundation of your brand and allows the rest of your brand identity—its heart and soul—to shine through. Your brand’s heart and soul include its beliefs, behaviors, and personality. It’s how you interact with your customers and advertise your brand, as well as the values and missions you stand by.

How Are the Two Related?

So how does graphic design relate to branding? Graphic design and branding serve slightly different purposes, but they’re inextricably linked. Artists use graphic design to visualize and create a brand’s logo, various color layouts, and marketing collateral, which are all features that make up its brand identity. Unless you’re an expert in the field, it’s highly prudent to utilize graphic design studio services to aid in the creation of your brand identity. Creating a brand identity requires years of practice and thorough knowledge of graphic design and the marketing industry. The new design needs to be distinguishable from currently existing brands while effectively conveying the new brand’s personality and values. One uses graphic design to create the base of your brand’s identity, but one also uses it to create material for subsequent marketing campaigns. Apart from the logo, graphic design usually focuses on four different types of marketing collateral: printed collateral, the company’s website, digital marketing, and traditional marketing.

If you’re looking for top-notch graphic design services, Blaque Studio can provide you with the assets you need to make your brand look fantastic and function accordingly. We’ll help your brand get noticed and make sure your marketing materials and branding are sending a creative, consistent message across all channels. Contact us today to discuss your company’s brand-new look!