The creative team at 50,000feet approached Blaque to showcase USG’s new acoustical ceiling tile Juno. With limited prototypes and a tight launch schedule, working in 3D was necessary to develop the showstopping, technically-accurate spaces required.

Collaborating every step of the way, Blaque created a series of 3D renderings that, although architecturally grand, still captured the nuances in the white ceiling tiles. Blaque then developed a variety of animated scenes and split-screen texture comparisons for 50,000feet to use in the product launch.